index-page.png

Center for Authentic Growth

Center for Authentic Growth

Branding
Social Media Strategy

The Center for Authentic Growth aims to empower clients to grow, heal, and connect to their core selves through honest therapeutic practices. Born out of the desire to create a safe and inviting environment, the Center for Authentic Growth is a space for healing, growth, and authenticity.

We worked with the Center’s owner, Cadey Phipps, to build out a brand strategy and identity for the Center. The goal of the final solution is to provide a soothing atmosphere to balance the raw, beautiful, and sometimes painful work of therapy. Each design element presents a softness and light to an environment that often requires darkness.

 
Alternative lockup

Alternative lockup

Mood board

Mood board

Color palette

Color palette

Main lockup

Main lockup

Logo badge

Logo badge

Lavender illustration

Lavender illustration

Business cards

Business cards

stationary.jpg
 

“Emma made the rebranding vision in my head come fully to life. Even when I didn’t have the words to explain what I was envisioning, Emma’s strategic brainstorming methods allowed us to collaborate in a way that resulted in a brand that’s more than I ever hoped for. My brand now reflects me both professionally and personally, and I am so pleased with what was developed.”

Cadey Phipps, Owner