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Every Little Thing

Every Little Thing

Branding
Digital Collateral
Print Collateral

Every Little Thing was born out of owner Lauren Williamson’s desire to create unique and beautiful experiences for couples on their wedding day. Lauren is an educator; she identifies a personalized solution for each couple and guides them through the process, teaching them the ins and outs of the industry along the way.

Our goal for this project was to build out a classically elegant visual identity that reflected the bright and unpretentious energy Lauren brings to her work. We combined traditional bridal elements with a modern spin to create a balance between Lauren’s own personality and her identified client base.

 
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Mood board

Mood board

Color palette

Color palette

Logomark and custom peony illustration

Logomark and custom peony illustration

Alternative lockup

Alternative lockup

Promotional postcard

Promotional postcard

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Business cards

Business cards

“Emma was wonderful to work with! She helped me think through my overall branding, ideal clientele, and voice as a new brand. She included these elements seamlessly into the visual components of my branding and truly brought my vision to life. She was extremely communicative throughout the whole process and worked efficiently to meet my deadline. She’s been the best asset to me in creating my company and brand for the first time.”

Lauren Williamson, Owner