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Northwestern University

The Graduate School at Northwestern University

Communications Strategy
Marketing Campaign
Branding
Social Media Development
Creative Direction

The Graduate School (TGS) advocates for academic excellence in advanced education at Northwestern University.  As lead designer and creative strategist, I was responsible for developing a cohesive brand identity across a wide range of print and digital materials.

My role required me to adhere to the brand standards set forth by the University while creating a clean, professional aesthetic unique to The Graduate School. During my tenure, I designed a “resource library” for TGS staff and administration, which included presentation materials, special reports, color guides, icons, and Power Points. These elements enabled users to independently create content while maintaining overall brand standards.

 
Iconography set

Iconography set

 
Promotional postcard for the Introduction to Graduate Education of Northwestern program.

Promotional postcard for the Introduction to Graduate Education of Northwestern program.

 
Certificate design

Certificate design

 
Fundraising booklet

Fundraising booklet

Fundraising booklet

Fundraising booklet

 
Promotional postcard for general graduate fairs

Promotional postcard for general graduate fairs

 
Visual identity + digital collateral for Graduate Student Appreciation Week 2018.

Visual identity + digital collateral for Graduate Student Appreciation Week 2018.

 
Social media collateral for GSAW 2018.

Social media collateral for GSAW 2018.

Website banner for GSAW 2018.

Website banner for GSAW 2018.

“During her time with The Graduate School at Northwestern University, Emma consistently excelled in leading and/or executing a wide range of communications-related responsibilities, including graphic design, writing, editing, publishing, marketing, branding, and social media. She thrives on providing exceptional service and achieving results while acting with integrity and professionalism.”

Rich Cohrs, Director of Communications