The Graduate School at Northwestern University
Social Media Development
The Graduate School (TGS) advocates for academic excellence in advanced education at Northwestern University. As lead designer and creative strategist, I was responsible for developing a cohesive brand identity across a wide range of print and digital materials.
My role required me to adhere to the brand standards set forth by the University while creating a clean, professional aesthetic unique to The Graduate School. During my tenure, I designed a “resource library” for TGS staff and administration, which included presentation materials, special reports, color guides, icons, and Power Points. These elements enabled users to independently create content while maintaining overall brand standards.
“During her time with The Graduate School at Northwestern University, Emma consistently excelled in leading and/or executing a wide range of communications-related responsibilities, including graphic design, writing, editing, publishing, marketing, branding, and social media. She thrives on providing exceptional service and achieving results while acting with integrity and professionalism.”